In the past 9 years (or less) that brands have been using social media - some have gotten better with responding to fans, and even jumping in on conversations.

Yet there are still too many people going unacknowledged. And with that - could stations be inadvertently creating missed listening occasions?

Study after study shows that acknowledgment in the social space translates to satisfied experiences that in turn lead to higher word of mouth recommendations.

And for radio - even more listening.

As you may recall Jacobs Media's Techsurvey 13 revealed 3 in 10 of radio's "P1s" say they tune into a station more often that interacts with them socially. (And that number continues to rise among Millennials & Gen Z.)

Facebook just rolled out one of its more important features many don't realize how critical it is. It's called "Trusted Contacts." Here's why this is meaningful. A few years ago, a colleague that was an admin of multiple Facebook Pages got locked out of Facebook due ...

According to a Fors Marsh group test commissioned by Facebook, people are spending, on average, 1.7 seconds with a piece of content on mobile, and 2.5 seconds on desktop. And video is a huge part of the content they are consuming. Just look at how video consumption ...

While it's no secret Facebook has a strong emphasis on video and Facebook Live, what's interesting is what they are revealing to their media and publishing partners. Ad Age recently spoke with an agency that confidently shared Facebook's new video plan. Facebook is ...

I wonder just how much understanding there is in listening more, speaking less. How much the 'power of now' is a part of each station's social strategy? Stations tend to pride themselves on how a post or tweet "went viral," but rarely do I hear how radio stations use ...

One way to keep up with everything tech is to spend time each year with Mary Meeker's annual "Internet Trends" report. You may already know of Mary - but if not, Mary is a well-respected venture capitalist. She is a partner at the firm, KPCB. Meeker's "Internet ...

With Memorial Day upon us, it's a day set aside to honor those who have served in the past and those who continue to serve our nation. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families ...

As we work smarter in the social space - - whether it's using our social assets to create actionable impact for our advertising partners, or increase revenue for our own brands, it's important to pay attention to a recent study conducted by Harvard Business ...

Radio colleagues that weren't able to attend the seventh annual Worldwide Radio Summit last week have been asking how it went. While insightful and inspiring are among the sentiments that apply, it's not easy to capture the spirit of what it's like to be at these ...

Anytime a founder or CEO from one of the big social platforms talk - I listen. When you spend time with the words of these creators, visionaries, and leaders - you get closer to the soul of their platform, enabling you to use it more effectively. Facebook CEO and ...