March 21, 2017Six Ways Snapchat’s Spectacles Can Build On Brand Strength
You may have seen nerds (like me) walking around Snapping from our glasses.
You just press the button on top of the left lens once and Snap:
Snapchat’s Spectacles has been available to the general public for a few weeks now.
To demonstrate what it looks like Snapping from Spectacles, I gave Chadd Callahan, Dir./Digital, Cumulus-Detroit, a pair to play with:
March 14, 2017Seconds Matter...Especially In News Feeds
Untitled Document According to a Fors Marsh group test commissioned by Facebook, people are spending, on average, 1.7 seconds with a piece of content on mobile, and 2.5 seconds on desktop. And video is a huge part of the content they are consuming. Just look at how ...
Radio listening remains strong; Nielsen's latest Comparable Metrics Report revealed that radio reaches 93% of the U.S. each week. The audience relies on us whether they are at work, at home or in the car. They trust we'll curate the best music, and keep them ...
Your audience is likely listening to your station every day. They rely on you for a variety of reasons. Radio's most passionate users revealed to Jacobs Media's Techsurvey 12 we keep them company, we get them in a better mood, and often we help them escape life's ...
February 21, 2017Radio Is More Than Just A Utility - It's A Living Brand That Cares About Its Community
As we often talk about, social is a space where it's critical to look for ways to go beyond the ordinary and create meaningful fan experiences. I like to call them "Holy Crap" moments. These are the moments, in part, that create the intangibles every great brand has ...
February 14, 2017How To Create Video That Stops The Scroll
Part of any brands social media strategy today should be how to pause the scroll, right? After all, we've become a scroll nation. Scrolling our mobile devices is a national pastime. So how do we stand out in this "news-feed environment" we're operating in? Twitter ...
February 7, 2017Everything To Know About Social Media And Radio in 222 Words
There is a New York Times piece written by Margaret Sullivan that I covered a couple of years ago. Sullivan was teaching a class called "Audience and Engagement," which had to do with journalism on social platforms, at the Columbia Graduate School of Journalism. ...
January 31, 2017The Best Use Of Social Isn't Play By Play But Rather Great Commentary Or Snark Of What's Happening
Experiencing live events today means partially paying attention to what's happening while visually documenting and talking about it via social on our mobile devices. During Super Bowl 50 last year, Facebook captured 60 million people creating 200 million posts, comments ...
January 24, 2017Why Even The Smallest Political Post Can Make Some Fans Go Nuts
From Inauguration Day to the Women's March this past weekend - I noticed folks from time to time getting upset with radio stations or talent for posting or tweeting what probably felt like "innocent content" around these events. A few talent even reached out to me to ...
January 17, 2017Super Bowl and Social - Seek To Resonate, Not Just To Be Seen
As you may already know, Sports is a big driver on social. Especially Twitter as Twitter and sports go hand in hand. You read (at times heated) passion over a team people love, and teams perhaps despised. As Super Bowl 51 is upon us - it's important to have an idea of ...