When Instagram announced hitting the one billion user mark, they also rolled out Instagram TV - a new feature where videos are no longer limited to 60 seconds; IGTV videos can be up to an hour long.

And now that you may have already jumped in and played around with IGTV - creating an Instagram TV strategy should be the next step.

So I found the perfect tips for you - "straight from the Facebook mouth."

The tips below were actually released for Facebook Creators, but they are also effective steps for IGTV - making sure our time creating content is well spent and making an impact.

Similar to how radio studies and works to grow time spent listening (TSL), social media platforms used to have a bit of the same mindset, "time spent using." However, after various reports began linking excessive social media use and declining mental health, they are ...

Collaborative, positive and informative are among the sentiments used by attendees to describe The Conclave; radio's storied Learning Conference that plays out in Minneapolis each year. It's not easy to capture the spirit of what it's like being present at Conclave - ...

Losing Anthony Bourdain (and countless other celebrities, along with our own family and friends) to the act of suicide is stunningly painful. And while it's apparent our country does not do enough for mental health, perhaps because of its complexity; we are learning ...

Like all social platforms, what we see in News Feeds and Timelines is dictated by code set in place to memorize our behavior; what we view, share, comment on, etc...and then based on that behavior, the code predicts and serves content we should like. For example - if ...

As we continue to watch people lose jobs, influence and/or credibility over questionable behavior on social media, it makes you wonder when people will learn to think before they tweet. Perhaps they feel immune to losing their gig; they've been empowered to "speak ...

From time to time, Facebook Pages are still getting "Branded Content Policy Violation" notifications, leaving many to wonder what they 'did wrong;' mostly because by now - everyone knows when third parties pay to be in posts (direct or indirect dollars), we use the ...

Facebook has released its first content moderation report. This report is Facebook's way of showing users transparency in how they are working to make the platform better by removing fake accounts, spam, hate speech, nudes, etc... And while it's an interesting ...

Insightful and inspiring are among the sentiments that apply to the Worldwide Radio Summit held last week in Los Angeles. It's not easy to capture the spirit of what it's like to be at these events. The face time we get with colleagues and those we've known for years ...

2018 marks 10 years (already) I left day to day programming to study the social space and what it could mean for radio. It's quite an interesting look back. And while social media has changed so much in the past decade - there have been lessons observed along the ...