Sprout Social’s 2020 social media index report offers new insights about how brands and consumers are interacting (or not) on social platforms.

This is a great “to do” list for every social strategy.

• Social Media Fuels Bottom Line Growth

  
  9 in 10 consumers say they stick with brands they follow on social media; 8 in 10 will choose that brand over a competitor so long as they are paying attention and showing interest in the audience. See below.

• Brands Aren’t Using Data To Its Fullest Potential

  
  Our key to success: knowing the audience.
  
  This starts with studying audience signals to better understand what types of content attract attention and creates meaningful engagement. The data offered by all social platforms enables us to develop content that resonates, and drive audience behavior off social and onto other touchpoints.

• Acknowledgement Remains A Differentiator

  
  Showing interest in the audience is one of the most powerful tactics to deploy in the social space, and weirdly it’s one sorely overlooked.
  
  61% of consumers say the best brands in the social space know how to engage the audience.
  
  In fact half of consumers say they unfollow brands because of poor interaction.
  

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A couple of recent reports shed light on the increased importance of social media to the long term health of a brand. It starts with The Center for Marketing Research, University of Massachusetts, Dartmouth, finding while the fastest-growing companies in America credit ...

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Content we create should reflect what matters to the audience in order to sustain an active fan base. One way we help show the audience our relevancy (why we even fit into their lives) is by paying attention to audience signals. And audience signals (what triggers ...

When it comes to paid posts in the social space - people literally don't care if content is organic or sponsored – as long as you’re giving them what they want: discovery; selling a feeling - helping the audience imagine the look and feel of the product in their ...

Since 2013, Sprout Social has been compiling a social media index report. Their 2020 report just released offers new insights about how brands and consumers are interacting (or not) on social platforms. Social Media Fuels Bottom Line Growth 9 in 10 consumers say they ...