Today's piece is unlike most where we specifically look at social media and why it matters.

When I read a short story on "life lessons" this week written by Terry Jaymes, from the legendary, Lex and Terry show, it took me back 9 years, in 2008, when I was downsized as a Program Director for what was at the time Clear Channel.

It was the hardest day of my career; it was also the most important.

I chose to leave day to day programming and study this emerging social media space. (That's really where my passion was.)

And due to smart (and hard) work, everything worked out well.

With so much effort that goes into 'doing social' day to day, what part of your social strategy includes nights and weekends? eMarketer recently shared a study commissioned by Adobe Digital Insights examining multi-device behavior. And the study shouldn't surprise us. ...

Social media is often looked at as this unrestricted playground; saying and doing whatever we want. But with anything in life, there is accountability in our actions. And in the social space, when it comes to contesting - know your boundaries. It's not the Wild West by ...

Every day it feels like one of the social platforms is either announcing a new video platform or how they are creating original long and short form video content. You may have read how advertisers are getting behind Twitter's push into live video shows - 16 shows to ...

The time has come where we will soon get to put our excessively chatty friends or Pages we've "liked" on snooze. Look at what Dre Media stumbled on: After seeing that, I reached out to Facebook press for confirmation and a Facebook rep replied: "We're testing new ways ...

Monetizing social media is an important stream for any business as we look for different areas of growth. And with that comes a whole new set of rules we're not always well versed in. Mostly because, in this case, the FTC has often been as gray as the FCC when it comes ...

If there's anything about the social space we should have learned by now - it's that social is the metric of emotional response. Not always logic or reason. And whether a brand believes it was right or wrong - if you do not get out in front of what the Internet ...

There is a difference in "doing" social and "being" social. You see some brands do the former with common thinking and typical tactics playing out daily. But as radio scrambles to find new ways to stand out in today's distracted landscape, there is value in looking ...

As we work smarter in the social space - - whether it's using our social assets to create actionable impact for our advertising partners, or increase revenue for our own brands, it's important to pay attention to the (often fluid) insight and data that help shape ...

Inspirational, informative, and interesting are among the sentiments that apply to Conclave 42; radio's storied Midwest Learning Conference that played out in Minneapolis last week. It's not easy to capture the spirit of what it's like to truly be at Conclave - so ...