Brands need to understand how and when people want them to show up on social media.

And going off the latest study from Twitter, analyzing people’s attitudes towards brands in the social space, shows what the evolution of branding means for you.

#1 They Are Onto Brands & Creators

People have their own sense of authenticity and aren’t shy about speaking up when it’s lacking in brands and creators.

Here’s why:

In the past year alone – engagements with brands are double digits.

7 in 10 say brands add to the enjoyment of interaction on social media. They like engaging with you.

However, they’re paying attention.

They want the same realness they get from friends, from you.

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Twitter has agreed on sales terms with Elon Musk at $54.20 per share. The deal is valued at approximately $44 billion. 🚀💫♥️ Yesss!!! ♥️💫🚀 pic.twitter.com/0T9HzUHuh6— Elon Musk (@elonmusk) April 25, 2022 ...

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