Social media is much more than realized: It enables us to:

Consistently reestablish our commitment to community & connection.
Bring people together; helping folks feel included.
Acknowledge everyone by their name.
Create cool ‘holy crap’ moments; reminding people they matter.

Never assume what we’re doing has inherent value.

When done well, social media builds on fan acquisition, engagement, retention (and even revenue) for brands.

Josh Miley, Host of the NAB podcast at the National Association of Broadcasters, and I dive into this and other areas of social media in this week’s NAB podcast.

Always feel free to email me at lori@lorilewismedia.com. Thank you, Josh and the NAB!

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