With the consumption of fluid content exploding - more and more, people are looking for meaningful moments in Feed and Stories.

So, studying what triggers reaction, and equally what falls short with the audience, is a critical element in the use of social.

It helps us come at content from the what the audience wants, what their interests are - ensuring we continue to show up in their everyday use of social - interacting with us; remembering us (with so much depleted bandwidth).

Facebook recently offered a few strategic tips that perhaps go overlooked when creating video - whether it's Live, Stories or produced.

The headline is something Instagram revealed in the latest study commissioned by Facebook IQ to understand what interesting content even means. We often hear "create compelling content" or "Content is King," but without an understanding of what consumers say ...

Instagram recently held a private "Live Office Hours" learning session with publishers. And while this was exclusive to the world of publishing, many of the takeaways were useful and universal to all industries. Instagram: The Place To Build Your Next Audience Thought ...

It's a battle for consumer bandwidth. As a follow up to our 2018 version of "What Happens In An Internet Minute" - here is the updated version of what's going on right now. Year to Year Comparison Why This Matters: People are viewing multiple screens and toggling ...

In the social space, especially Instagram and Facebook - we only see about 30% of content intended for us from people and brands we follow. It's simply becoming increasingly harder for the platforms to keep up with all of the content being pushed out. So algorithms ...

Eight years ago this week, Merge was launched. It was 2011 and All Access President/Publisher, Joel Denver, was the one with the foresight to know a column on the emerging social media space would be something of value. And through the support of All Access, as well ...

Facebook turned 15 this week. Later this year, Twitter will turn 13 (Mar. 2006), Instagram turns 9 (Oct. 2010) and Snapchat will turn 8 (Sept. 2011). No doubt social media has turned our moments that matter into shared experiences, giving us the opportunity to ...

As consumers become more and more social during live events, experiencing these moments with mobile devices in their faces, it couldn't be a more important time to have something dynamic flowing through social media news feeds. And Super Bowl is one of those huge live ...

The headline comes from The Art of War, attributed to the ancient Chinese military strategist, Sun Tzu, covering the aspects of warfare and how it applies to strategy and tactics. And it's the (critical) truth for any company who mirrors what was revealed in Buffer's ...

Empathy: The capacity to share and recognize the emotions felt by another being. Empathy has long been a tactic used to enhance marketing. Jet Blue, for example, has used empathy-based marketing to grow and resonate by focusing on the experiences of flying - from the ...