With people creating new daily habits during COVID-19 stay at home orders, how well is your brand doing to remain part of their new routines?

Are we zoning in on their new normal and what matters to them?

While social media offers a ton of insights into the audience - Google data has also released behaviors they are seeing play out, reflecting how people are searching right now

• As People Physically Distance Themselves, Virtual is Exploding

  On YouTube, there has been a 54% rise compared to this time last year in “with me” videos, where people film going about ordinary tasks like cooking, cleaning, or shopping.

  (And over on Facebook, the number of people interacting with livestreams on the Facebook Live video feature has increased by 50% since January.)

What we’re going through is not natural. We’re built for human interaction. People long for conversation. So the next best place for connectivity is on social platforms. And while people want to hear from brands they know and trust – it doesn’t mean they will ...

People are viewing multiple screens and toggling social platforms at lightning speed. And with everyone scrolling, posting, swiping, tweeting, liking, sharing, downloading, snapping, etc..., it's critical we understand in part what the audience is doing every 60 seconds ...

Snapchat recently commissioned a study on Gen Z with Cassandra to learn how this younger generation thinks of innovation and their relationship with brands. And the best part of this report is we don’t need to waste a ton of time or effort reinventing the ...

The latest annual report by The Center for Marketing Research, University of Massachusetts, Dartmouth, uncovers how social media continues to be increasingly important to business success. 9 in 10 interviewed say social media (when done right) is the conduit to creating ...

Instagram has over one billion users, and they follow a ton of brands. The Instagram Data Team also notes people are opening the app over 30 to 40 times every single day. That's a ton of opportunity to be seen *or* get lost in the sea of sameness. The following are ...

Nine years ago this week, “Merge” here on All Access launched. It was 2011, and All Access President/Publisher, Joel Denver, was the one with the foresight to know a column on the emerging social media space would be something of value. Here is a screen shot from the ...

Facebook turned 16 this week. Later this year, Twitter will turn 14 (Mar. 2006), Instagram turns 10 (Oct. 2010) and Snapchat will turn 9 (Sept. 2011). No doubt social media has turned our moments that matter into shared experiences, as well as offering brands the ...

In every industry - disruption and downsizing is happening perhaps faster than we've ever watched play out. And when we're the one whose "turn" it is to face downsizing (and I've had a couple of those "turns"), let's make sure we're using social in a way that ...

It was another reminder last week of how consumers are becoming more and more selective with their time spent on social media (and how it affects your relevancy in the social space) while listening to a few interviews during the Consumer Electronics Show (CES) in Las ...