It was another reminder last week of how consumers are becoming more and more selective with their time spent on social media (and how it affects your relevancy in the social space) while listening to a few interviews during the Consumer Electronics Show (CES) in Las Vegas last week.

In one interview, RAB CEO Erica Farber spoke with John Holdridge, GM of social content company Fullscreen Brand Services. Holdridge echoed what we have long talked about here, "People are becoming more intentional about how they use their time engaging with [social] content."

Why This Matters:

Intentional is a great word. It means more than ever - as we build on brand loyalty - our voice/content needs to reflect what matters to the audience.

A New Year should always bring optimism for how we want to be better versions of ourselves, and an even more meaningful brand for consumers. In the social space, it takes strategic consistency to drive continuous interest and conversion in order create real, tangible ...

Being in the trenches daily, we all know there's nothing easy about operating in the social media space with a culture so addicted to distraction. But as long as we're showing up every day, paying attention to audience signals - what content moves people (and what ...

Since 2008 - the inception of businesses using social media - I have had the privilege of serving in an executive leadership role; guiding hundreds of successful brand transformations -resulting in online audience and revenue growth. And as we head into 2020, I am ...

Finding creative ways to drive business growth with social media isn't always easy. But when we're paying attention - studying audience signals - and willing to be nimble - constantly refining our approach - creating impact on ratings and revenue can happen. Twitter ...

Since 2012, Jacobs Media has been asking the radio audience if they were likelier to listen more if a radio station interacted with them socially. The early results were predictable. Boomers didn't seem to care, Gen X'ers cared a bit, but it was Millennials and Gen ...

Facebook is now testing hiding "likes" in 7 countries. While they will show mutual friends who’ve "liked" a post, the total "likes" number has been removed. This week, Fred Jacobs, President Jacobs Media, addressed the benefits of hiding "likes," and steps to real ...

Twitter has rolled out a new test feature here in the U.S., along with Japan and Canada, allowing us to hide tweet replies we find irrelevant, abusive or incoherent. By clicking on the right hand menu of a comment to our tweet, you'll see options. Tap "Hide Reply" ...

Content needs to reflect what matters to the audience in order to sustain an active fan base. One way we help show the audience our relevancy; how well we fit into their lives, is by paying attention to the type of social media content they say they want flowing ...

To create meaningful impact in the social space day in, day out isn't easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to growing an active fan base - ...