To create meaningful impact in the social space day in, day out isn't easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to growing an active fan base - building on brand strength.

And brand strength, after all, drives financial value.

The following are disciplines to put real effort behind in order to shape (or continue to shape) a more meaningful presence and reputation on Instagram.

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A new study from global media agency Wavemaker in partnership with BuzzFeed titled "Flipping the Switch on Brand Loyalty" shows brand loyalty no longer means exclusivity. As Wavemaker noted, "Gone are the days of touting product attributes." Today's brand voice needs ...

When it comes to paid posts in the social space - people literally don't care if content is organic or sponsored - what they want is discovery; selling a feeling - helping the audience imagine the look and feel of the product in their lives. But all too often paid ...

"Thank you for the inspiration and education" is how many summed up Conclave 44; radio's storied Learning Conference that played out in Minneapolis last week. It's not easy to capture the amazing vibe of what it was like to be present this year at Conclave - Conclave ...

To be a force in the social space day in, day out isn't easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to growing an active fan base - building on ...

For the past decade, many brands have experienced increased awareness, interest and conversion from the social space. And for other brands - they are still asking the age-old question how to grow followers and/or engagement. It's not as easy as perhaps some perceive ...

Facebook is again tweaking the factors that influence how, when, and where our videos show up in Feed, Facebook Watch and Search. They call these factors "signals." Signals are what help Facebook predict quality content that should have higher distribution vs. not so ...

Stories, as you may know, is a feature initially created by Snapchat - and ultimately "borrowed" by Instagram and Facebook. Stories is fluid content that will disappear in 24 hours if not saved. And it has quickly become one of the most important pieces of social media ...

With the consumption of fluid content exploding - more and more, people are looking for meaningful moments in Feed and Stories. So, studying what triggers reaction, and equally what falls short with the audience, is a critical element in the use of social. It helps ...

The headline is something Instagram revealed in the latest study commissioned by Facebook IQ to understand what interesting content even means. We often hear "create compelling content" or "Content is King," but without an understanding of what consumers say ...