While it's no secret Facebook has a strong emphasis on video and Facebook Live, what's interesting is what they are revealing to their media and publishing partners.

Ad Age recently spoke with an agency that confidently shared Facebook's new video plan.

Facebook is basically going to build a video hub and break video into three categories:

There will be "on the go," "lean forward," and "lean back" video.

"On the go" videos will be what we see when we're on Facebook for a short amount of time - maybe waiting in lines, etc...

"Lean forward" videos will serve for those with a longer wait - like at the airport.

I wonder just how much understanding there is in listening more, speaking less. How much the 'power of now' is a part of each station's social strategy? Stations tend to pride themselves on how a post or tweet "went viral," but rarely do I hear how radio stations use ...

One way to keep up with everything tech is to spend time each year with Mary Meeker's annual "Internet Trends" report. You may already know of Mary - but if not, Mary is a well-respected venture capitalist. She is a partner at the firm, KPCB. Meeker's "Internet ...

With Memorial Day upon us, it's a day set aside to honor those who have served in the past and those who continue to serve our nation. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families ...

As we work smarter in the social space - - whether it's using our social assets to create actionable impact for our advertising partners, or increase revenue for our own brands, it's important to pay attention to a recent study conducted by Harvard Business ...

Radio colleagues that weren't able to attend the seventh annual Worldwide Radio Summit last week have been asking how it went. While insightful and inspiring are among the sentiments that apply, it's not easy to capture the spirit of what it's like to be at these ...

Anytime a founder or CEO from one of the big social platforms talk - I listen. When you spend time with the words of these creators, visionaries, and leaders - you get closer to the soul of their platform, enabling you to use it more effectively. Facebook CEO and ...

One of the secrets to a solid brand is learning the art of being opportunistic and nimble. And using social to build that brand is so much more than posting a "killer" status update and walking away. There's listening, responding, recognizing and reacting. One example ...

Pepsi and United may be having a rough time these days in the social space with the dark and often funny underbelly of great snark that plays out when things go wrong. We reap what we sow. Especially on social. But it's not always bad. There are companies so well ...

In the past 9 years (or less) that brands have been using social - some have gotten better with responding to fans socially. Yet there are still too many people going unacknowledged. And with that - could stations be inadvertently creating missed listening ...