Standing out in the social space to build on brand development and audience growth isn't always easy.

But when we're paying attention - studying the signals left behind - and constantly refining our approach – real impact happens.

It takes time and effort – we get out of social media what we put in.

Consider the following tips and ask yourself – how strong is your brand in these three areas.

• Memorable Character
  • Distinctive traits are key – ask yourself if you’re doing the following:
  • Helping people feel part of something
  • Relatable, having something in common with others
  • Contributing to the audiences' lives
  • People follow you because they want to know what you have to say - so say something worth talking about.
• Meaningful Experiences
  • Success is affected by the quality of the content. At some point, you have to stop blaming the algorithms and aim for greater creativity.
  • One secret: Study the brand-aligned content that resonates and keep building off that.
• Maximize Moments
  • Timing and relevance are everything.
  • Brands that can identify relevant opportunities and trends to build on connections have a distinctive edge.

Why This Matters:

Weird works because it’s relatable. It’s a part of us all. Weird can also be different – and different is sharable. When we begin to share our unpolished parts – we give others permission to do the same which builds community – this gives ...

From The Series: Unpolished Is The New Polished No filter, No problem. A piece from Addison Woodside at Women.com speaks a lot of what we’ve been talking about for the past 18 months: “Instead of edited and curated grids, many users are ...

“I’m here today because I believe Facebook’s products harm children, stoke division, and weaken our democracy.” - Frances Haugen, Facebook Whistleblower By now, most of us have heard all or some of what Frances Haugen shared on 60 Minutes earlier ...

Tik Tok has hit 1 billion monthly users. Techcrunch gives this milestone context: “Facebook said that in June it had 2.9 billion monthly active users, up 7% year over year. But TikTok’s growth is rapid — this new user data marks a 45% increase in ...

Sprout Social compiles social media index reports on how brands and consumers are interacting (or not) on social platforms. It’s always good intel to process and help tweak your approach. Social Media Fuels Bottom Line Growth 9 in 10 consumers say they stick ...

Ask yourself this question: What place does my brand have in the conversation? Once you’ve answered that – then consider the following: It’s All About Perception Your heart may be in the right place – but we seem to always get a few gems like ...

“More than half of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic,” that is according to new research released by Savanta. Nearly 9 in 10 consumers said they seek out authentic ...

Your Facebook News Feed will soon look more like “Face Tok.” a blend of Facebook posts and Reels, short-form Tik Tok like videos (you also see on Instagram). View this post on Instagram A post shared by Lori Lewis (@lorilewismedia) Facebook ...

Instagram has been around for over a decade, earning one billion monthly active users, and 25 million business accounts. Recently Mention released the 2021 Instagram Engagement Report and it shows growing a following on Instagram is harder than ever but with the right ...