There is a difference in "doing" social and "being" social.

You see some brands do the former with common thinking and typical tactics playing out daily.

But as radio scrambles to find new ways to stand out in today's distracted landscape, there is value in looking for, and being a part of, moments that matter to people.

When die-hard Minnesota Vikings fan, Jim Love, realized he was going to miss taking his young daughter (who is a Green Bay Packers fan) to Packers Family Night, he tweeted this note at the Packers.

It's basically a story of he and his wife stuck at an airport, not able to get back home to Wisconsin in time to take their child to a Packers event she was looking forward to.

As we work smarter in the social space - - whether it's using our social assets to create actionable impact for our advertising partners, or increase revenue for our own brands, it's important to pay attention to the (often fluid) insight and data that help shape ...

Inspirational, informative, and interesting are among the sentiments that apply to Conclave 42; radio's storied Midwest Learning Conference that played out in Minneapolis last week. It's not easy to capture the spirit of what it's like to truly be at Conclave - so ...

As I get ready to host #Conclave42 this week in Minneapolis, which will be a lot of talking with and listening to broadcast students, up and coming talent, along with already established talent and programmers, it's only fitting to rerun a piece previously ran here on ...

In the past 9 years (or less) that brands have been using social media - some have gotten better with responding to fans, and even jumping in on conversations. Yet there are still too many people going unacknowledged. And with that - could stations be inadvertently ...

Facebook just rolled out one of its more important features many don't realize how critical it is. It's called "Trusted Contacts." Here's why this is meaningful. A few years ago, a colleague that was an admin of multiple Facebook Pages got locked out of Facebook due ...

According to a Fors Marsh group test commissioned by Facebook, people are spending, on average, 1.7 seconds with a piece of content on mobile, and 2.5 seconds on desktop. And video is a huge part of the content they are consuming. Just look at how video consumption ...

While it's no secret Facebook has a strong emphasis on video and Facebook Live, what's interesting is what they are revealing to their media and publishing partners. Ad Age recently spoke with an agency that confidently shared Facebook's new video plan. Facebook is ...

I wonder just how much understanding there is in listening more, speaking less. How much the 'power of now' is a part of each station's social strategy? Stations tend to pride themselves on how a post or tweet "went viral," but rarely do I hear how radio stations use ...

One way to keep up with everything tech is to spend time each year with Mary Meeker's annual "Internet Trends" report. You may already know of Mary - but if not, Mary is a well-respected venture capitalist. She is a partner at the firm, KPCB. Meeker's "Internet ...