NuVoodoo has been tracking concern about the coronavirus since March 9 – more than two months. Each day sees a sample of at least 2,000 persons 16-54 nationwide. It’s a ton of data. Our team updates the tracking information on our website every day and is adding new results all the time. You can view the latest or subscribe for updates at nuvoodoo.com/covid-19-media-data/.

As noted last week, even with concern levels starting to slowly decline in parts of the country, many people remain vigilant about the potential for new outbreaks. Our data still shows over 60% of music radio listeners still want regular updates on the coronavirus situation where they live. Of course, it’s critical to ensure that the information is fresh and relevant. Information that’s even one day old or feels irrelevant to listeners will satisfy no one and end up inviting tune out – definitely NOT what you want.

NuVoodoo has been tracking concern about the coronavirus since March 9 – more than two months. Each day sees a sample of at least 2,000 persons 16-54 nationwide. It’s a ton of data. I’ve isolated three dates in the chart here: March 10 (the second day of our ...

Many thanks to NuVoodoo marketing guru Mike O’Connor for penning many of these words. With more states attempting to get back to business as usual and listening levels slowly returning to some semblance of normal in the coming months, stations will be under pressure ...

We’ve gotten nice feedback on the information and ideas released in last week’s NuVoodoo webinar, Covering and Recovering from COVID-19: Practical Steps to Help Your Listeners & Your Station Through the Pandemic & Beyond. If you did miss the webinar, fear not, the ...

Lots of ideas swirl around news media concerning reopening the US economy. While we’re all tired of quarantine/isolation, a narrow plurality is ready to isolate until “officials say it’s safe” – and nearly as many say they’re staying home until they feel safe ...

With well over a month quarantined (or operating as essential services in station buildings) for many of us, we're all ready for things to get back to normal. The question of "when" is up to public officials, but it's certain that "how" won't simply be a matter of ...

Even those of us expert at working from home are finding it hard to remember what "outside" and "hanging out with people we're not related to" felt like after a month plus. As former radio programmers, the three of us collaborating on this piece (Mike O'Connor, PJ Kling ...

This week's post comes from Mike O'Connor, marketing guru at NuVoodoo: The COVID-19 Outbreak has upended your listeners' lifestyles and very likely their terrestrial radio listening along with it. As a service to our friends in the industry we love, we're putting ...

This week's post comes from PJ Kling, one of the marketing gurus at NuVoodoo: You've probably seen the meme detailing the sacrifice we must all make, akin to our grandparents': But Radio doesn't get that luxury. There is no “sitting on the couch” version ...

NuVoodoo started tracking concern levels regarding the novel coronavirus pandemic on Monday, March 9. We're collecting interviews nationwide among 16-54 year-olds at the rate of about 3,000 per day. During this time, we've watched the percentage who are "extremely ...