NuVoodoo started tracking concern levels regarding the novel coronavirus pandemic on Monday, March 9. We're collecting interviews nationwide among 16-54 year-olds at the rate of about 3,000 per day. During this time, we've watched the percentage who are "extremely concerned" grow from 14% when we started on March 9 to 36% as I'm typing this on March 20. You can access daily updates of the data on our website at nuvoodoo.com/covid-19-media-data/ and you can sign up there to receive daily updates of the data.

We're also looking at where people are going for information on the pandemic and see that many are coming to radio for local information. The lion's share are looking online and going to local TV news, but radio rivals cable TV and newspaper as a source for many. It's a matter of having the right information.

The second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16. PJ Kling and I will get deep into the data for insights on: What happens to broadcast radio usage when listeners have a ...

NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re ...

In NuVoodoo Ratings Prospects Study Fifteen we asked about the most desirable elements to have in a radio station direct mail piece. We showed the details in the first installment of our spring webinar series that we finished up last week. If you missed it, a recording ...

A major reason we complete two NuVoodoo Ratings Prospects Studies every year is to keep tabs on changes in Social Media. In Ratings Prospects Study Fifteen fielded last month we noted some shifts in young end usage of the major platforms that we're reporting in the first ...

In NuVoodoo Ratings Prospects Study Fifteen we’ve again dived deep to look at at-work listening habits. In this new study we’ve included a group of 55-64’s as part of a sample of nearly 4,000 respondents, representing four generations. And while ...

For our latest NuVoodoo Ratings Prospects Study – our fifteenth – we’ve updated our information about addiction to devices and services. And since some managers are finding opportunity in serving Baby Boomers, this new study includes a proportional group of nearly ...

Folks have come to expect that we'll update the numbers we've been collecting concerning Social Media usage with each new NuVoodoo Ratings Prospects Study – and our latest study is no exception. We've got fresh data including daily and compulsive use of TikTok and ...

We're busy crunching the numbers on NuVoodoo Ratings Prospects Study XV and getting ready for the first installment of our spring webinar series: 20 Things to Put Your Station on Top of the 2020 Ratings, kicking off on Thursday, February 13. Register for any of three ...

NuVoodoo Ratings Prospects Study XV is out of the field. This new sample comprises nearly 4,000 persons, ages 14-64, and includes over 3200 interviews 14-54 to trend with our past studies. These new data from across all PPM markets will help stations program and ...