We're working ahead on issues we'll be tackling in NuVoodoo Ratings Prospects Study XIII. We'll be putting that new study into the field on the other side of the holidays at the end of the year. We want to look at some new Social Media platforms that seem to be gaining attention. We want to a deeper dive into radio's competition from digital music services and podcasts. We also want to continue our focus on finding the unique things that broadcast radio has to offer that makes it different and special for listeners.

A Country radio consultant reached out a few days back asking if we'd ever updated our look at how often radio surprises listeners – in a good way – with something other than a song. We looked at that ...

Writing this, we're but a few days away from the midterm elections. A just-released PBS News Hour/NPR/Marist Poll cites that 79 percent of Americans are concerned "that the negative tone and lack of civility in Washington will lead to violence or acts of terror." If ...

The wares of Sierra Nevada Brewing have regularly been among those in my fridge for years. (I promise there's a point about radio a few sentences away.) Sierra's marketing line, "Proudly independent; 100% family owned, operated and argued over" [emphasis added], ...

NuVoodoo Ratings Prospects Studies have repeatedly shown the power of commercial-free music sweeps to generate increased TSL from listeners. The only thing nearly as potent in shifting TSL has been severe weather coverage. These data from Ratings Prospects Study show ...

The numbers are a little healthier among 35-54's – also better-than-average radio listeners – and a bit worse among younger demos (and a slight majority among ratings-likely 14-24's). Since Madison Avenue isn't budging on its belief that 25-54's are the ...

Perceptual studies used to routinely include measuring "peer group images" – the stations your friends listen to – to make sure that stations weren't getting closeted. The idea was that if listeners felt they were alone in listening to a station, they might ...

Hook clusters. Those little audio productions of small groups of music hooks edited together to represent formats or types of music. They can be a powerful tool or a powerful distraction. If you're doing a study looking for a format hole in a market, hook clusters of ...

When we fielded NuVoodoo Ratings Prospects Study XI back in January, we asked respondents which sounded better to them: a contest where the 25th local caller won $250 or a contest where the 25th nationwide caller won $1000. Even with a four-times larger prize, the local ...

Regular radios in homes are getting scarcer. They're getting harder to find in stores. When we asked about purchases of technology devices in NuVoodoo Ratings Prospects Study Nine back in January of 2017, we saw that about as many people had bought a new radio (not ...

We're underway with the second episode of the NuVoodoo fall webinar series, Fall Contest Essentials. It's a quick 30 minutes bristling with new insights on national vs. local contests – and how to optimize positioning no matter which side of that fray you find ...