Last week we showed data from the latest NuVoodoo Quick-Turn Study about Covid vaccination levels, the activities people are ready to resume as we enter the holiday season and their attitudes about masks and vaccination requirements. This study of 2,105 Adults 18+ nationwide from a little earlier this month showed considerable anticipation of lifestyle activities resuming. My colleague Mike O'Connor and I reviewed the data in a short video.

The World Health Organization's naming of the new Omicron variant of Covid and the announcement of travel restrictions being imposed around the world is shaking markets and worrying citizens. Our data from earlier in November showed lots of vaccine doses along with some sharp divides remaining between vaccinated and unvaccinated groups. Even ten days ago, one thing a majority on both sides could agree about: The worry that a new variant could cause shutdowns.

As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of ...

Last week we shared results from a NuVoodoo Quick-Turn Study fielded at the end of last month. The data from this study of 1,855 Adults 18-64 nationwide shows strong anticipation of the upcoming vaccinated holidays, with a 44% plurality saying they're looking forward to ...

A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you're reading this, we're already aware of stations that have flipped the Santa switch. To benefit programmers who may ...

A brand-new NuVoodoo Quick-Turn Study fielded in the past few days supports the observation we made last week that people feel there's more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% ...

You probably saw the data from Nielsen last week indicating that commuting to work is getting closer to pre-pandemic levels. We're hearing about companies that paused back-to-workplace plans to deal with the Delta variant now moving forward with employees coming back to ...

Last week we noted that Facebook's whistleblower testimony and recent service outage might have an impact on trust for that platform and co-owned Instagram, so we were going back in the field with another NuVoodoo Quick-Turn Study. The question we needed wanted to answer ...

Last week we showed results from a NuVoodoo Quick-Turn Study fielded September 17-19 including the opinions of 1,966 adults 18-64 nationwide, balanced by age, gender and geography. The study was prompted by Apple's moves to increase consumer privacy and our concern this ...

The NuVoodoo marketing team was more than a little concerned that Apple's aggressive moves to increase consumer privacy might significantly hurt our ability to use location-based targeting as a strategy for our clients. So, we conducted a NuVoodoo Quick-Turn Study. This ...

With Halloween just a month away and the Delta variant still dominating pandemic news, we wanted to see how parents of trick-or-treaters were feeling about the holiday. A NuVoodoo Quick Turn Study of 1,966 adults 18-64 nationwide, balanced by age, gender and geography, ...