With increased competition from online music sources, the battle for at-work listening among radio stations is more savage than ever. The most recent NuVoodoo Ratings Prospects Study showed that at-work listening is heightened among likely PPM participants – where nearly 60% listen to radio at work, compared to about 40% among those who predict they wouldn't participate in PPM.

 

Given the need to sway these types of people, we dived deep, looking for keys to the best-possible tactics to make impressions for our client stations. Even while we're watching residential landline penetration continue to decline, ...

When it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers' primary listening choices were the stations on their FM radio. The most important thing then wasn't getting the ...

Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to employ tactics to try to increase share of their station at the expense ...

Every NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions that we often insert to have a way to look at one study compared to ...

Part of the NuVoodoo talk, "The Battle of the Sexes Among Radio's Exes," at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary studies, our latest Ratings Prospects Study, comprising nearly 5,700 ...

As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, "The Battle of the Sexes Among Radio's Exes" showed that the percentages of consumers using ...

At last week's Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data from a landmark study we've conducted into podcast usage (with nearly ...

Anyone who's pored over music test results has wondered at some point, "Do we have the right people in the sample?" Lower-than-expected scores, results that diverge from expectations, concerns about a competitor's airplay all play into the worries of any program ...

Back when radio stations did a lot more focus groups than they do now, every moderator’s guide included what became known as “The Magic Wand Question.” Respondents in the focus group were asked to imagine that the moderator had given them a magic wand ...

Broadcast radio has long been fighting listener concerns about too many commercials. Over the past few decades, chasing the opportunity to program some types of stations primarily as music distribution services, commercial load has even been part of the positioning at ...