One of the points in our latest NuVoodoo webinar, How to Play & Win the Ratings Game, is where we asked about things that have caused tune ins for stations. We asked “Have you ever tuned in to a radio station because of these things?” We gave respondents a list of things that might have influenced their behavior. Social Media postings and word of mouth were at the top, but we saw good numbers for one of those free tactics that many stations used to do regularly (and some stations still do): the shoutout – just saying someone’s name on the air.

The overall numbers of 12% of the sample may not ...

Carolyn was chatting recently with a neighbor who observed that she avoids using the supermarket self-checkout lane because she doesn’t want to put the checkers out of work. Of course, as Carolyn points out, that same neighbor uses ATM’s rather than going to the bank ...

Last week we revealed one of the new findings in our twelfth and latest NuVoodoo Ratings Prospects Study. Almost half the respondents in our latest sample of 3,049 persons 14-54 from all PPM markets across the country agree with the statement: "Radio stations don't ...

The results of the latest NuVoodoo Ratings Prospects Study, our twelfth, are on our desks now. We're busy crunching the numbers so we can roll them out in webinars starting on August 1. You can reserve a spot at nuvoodoo.com/webinars. We've got fresh numbers on Social ...

At NuVoodoo we've been including Pandora, Spotify and other digital music services as possible answers for stations or services consumers are spending time with or think of for various images for a number of years. Yet we've spoken with managers and programmers who ...

For music test samples, the old adage, "narrow focus yields broad results," holds true when administered wisely. The sample sizes typically used for music testing mean there isn't sufficient sample to populate reliable sub-samples for more than two or three demo ...

It's a small, neighborhood place near my (Leigh's) office in suburban Philly. Cozy. Family owned. It's the kind of place where the co-owner/hostess knows many customers by name and hugs the regulars when they come in. There for lunch, I watched a waitress (a ...

Any PD who's worked long enough in a library-based format has a few horror stories connected with an auditorium music test or "AMT." Maybe it's the group of respondents walking across the hotel parking lot together. They may have been friends who'd referred one another ...

"With the help of NuVoodoo and our teams' amazing creative, Live 95.5 (KBFF) has hit some of our largest ratings in years. While many stations have great promotions and creative, it is valueless if nobody sees it. Thanks to NuVoodoo we know our current fans are exposed ...

Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in. It's a tall order. Think about it. It means getting reasonably close to the expectations of millions of people every day. Yet radio does it remarkably well for a ...