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January 30, 2023
Can ChatGPT Kill the Radio Star?The countdown of the nine most important things NuVoodoo learned about podcasting in the past year wraps up with finding #1 this week. It shows why new car infotainment systems are game changers for podcasting. You can watch the video here.
All the recent news about ChatGPT might make you wonder if voice-tracked on-air talent is ripe for replacement. This week we turned to NuVoodoo digital guru Russ Gilbert for insights on the topic:
Disruptive technology rolling out at high speed has been the norm for the last 40 years. Yes, it's scary for good reason, and yes, it's going to cost a lot of people their jobs, but the "Bone crushing change" doesn't mean there's nothing on the other side.
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January 23, 2023
Last Call for Radio's Got Talent - $10,000 Up For GrabsThe countdown of the nine most important things NuVoodoo learned about podcasting in the past year is down to finding #2 this week. It shows the tremendous value of commercials in podcasts - when they're done well. You can watch the video here. As mentioned last ...
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January 17, 2023
Stop Looking at Share - Watch the RatingsThe countdown of the nine most important things NuVoodoo learned about podcasting in the past year is down to finding #3 this week. It shows paid podcasting isn't the barrier-to-entry we once thought it was. You can watch the video here. Working on screens for ...
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January 9, 2023
What Turns Off As Many Listeners As Commercials?The countdown of the nine most important things NuVoodoo learned about podcasting in the past year continues with finding #4 this week. It shows that regular podcast listeners are concentrated among one generation (and one gender among that generation). You can watch the ...
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January 3, 2023
A Remarkable Hotel Closet?And just like that it's 2023! Our NuVoodoo countdown of the nine most important things we learned about podcasting in the past year. Finding #5 this week shows that many heavy podcast listeners are overwhelmed by the massive number of podcasts. You can watch the video ...
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December 12, 2022
Last Words on 2022 From Carolyn Gilbert"It doesn't get any better than this." When I began the eulogy for my dad with those words eight years ago, when he was 95, I could feel my cousins cringe. WHAT IS SHE GOING TO SAY NOW? As it turned out, while I didn't create a fantasy father for the funeral, the ...
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December 5, 2022
Radio's Got Talent!Our NuVoodoo countdown of the nine most important things we learned about podcasting in 2022 continues. Finding #7 this week shows that among the large number of people looking for podcasts in different topic areas - many say they're still looking for a podcast that truly ...
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November 28, 2022
Podcast Promotion (Another Advantage for Radio)For the rest of 2022 and into the new year, NuVoodoo is releasing videos counting down the most important things we learned about podcasting in 2022. The countdown pairs up qualitative video interviews with podcast listeners and deep quantitative data from our podcast ...
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November 21, 2022
Big Advantages for Radio in the Podcast SpaceNuVoodoo is releasing a series of videos counting down the top nine things we learned about podcasting in 2022. The videos do a great job pairing up the videos captured in our qualitative sessions with podcast listeners and the quantitative data from our podcast study ...
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November 14, 2022
Holiday Shopping Outlook Depends Where You LiveA fresh NuVoodoo QuickTurn Study fielded this month gives us fresh indicators concerning the holiday season. This new study includes 1,889 Adults 18-64 nationwide and shows strong anticipation of the upcoming vaccinated holidays. Admittedly, that holiday anticipation is ...