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NuVoodoo MediaBy Carolyn Gilbert & Leigh JacobsPresident & EVP, Research Analysis |
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October 22, 2018
Weaponizing the WeatherNuVoodoo Ratings Prospects Studies have repeatedly shown the power of commercial-free music sweeps to generate increased TSL from listeners. The only thing nearly as potent in shifting TSL has been severe weather coverage. These data from Ratings Prospects Study show the gravity of severe weather to change listening.
We've joked that severe weather would be a great ratings tactic, if only we could figure out a way to schedule it. It would be the ultimate promotional tool for many spoken word formats. When we net out the potential lift of any of these situations against the far smaller potential for tune out, severe ...
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October 15, 2018
Do DJ's on Radio Stations Say Anything Interesting?The numbers are a little healthier among 35-54's – also better-than-average radio listeners – and a bit worse among younger demos (and a slight majority among ratings-likely 14-24's). Since Madison Avenue isn't budging on its belief that 25-54's are the ...
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October 8, 2018
True/False: None of My Friends Listens to FM or AM RadioPerceptual studies used to routinely include measuring "peer group images" – the stations your friends listen to – to make sure that stations weren't getting closeted. The idea was that if listeners felt they were alone in listening to a station, they might ...
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October 1, 2018
Hook Clusters: A Love/Hate RelationshipHook clusters. Those little audio productions of small groups of music hooks edited together to represent formats or types of music. They can be a powerful tool or a powerful distraction. If you're doing a study looking for a format hole in a market, hook clusters of ...
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September 24, 2018
Group Contesting vs. Local Contesting: AnswersWhen we fielded NuVoodoo Ratings Prospects Study XI back in January, we asked respondents which sounded better to them: a contest where the 25th local caller won $250 or a contest where the 25th nationwide caller won $1000. Even with a four-times larger prize, the local ...
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September 17, 2018
Got Radio?Regular radios in homes are getting scarcer. They're getting harder to find in stores. When we asked about purchases of technology devices in NuVoodoo Ratings Prospects Study Nine back in January of 2017, we saw that about as many people had bought a new radio (not ...
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September 10, 2018
Who Monitors Social Media Posts for Your Station?We're underway with the second episode of the NuVoodoo fall webinar series, Fall Contest Essentials. It's a quick 30 minutes bristling with new insights on national vs. local contests – and how to optimize positioning no matter which side of that fray you find ...
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September 3, 2018
New Music Discovery: Good News/Bad NewsThe second episode of the NuVoodoo fall webinar series is set to launch this week. The deep dive in this new installment is contesting. We're sharing fresh insights on national vs. local contests – and how to optimize positioning no matter which side of that fray you ...
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August 27, 2018
Who Manages Content on Your Social Media Feeds?In NuVoodoo Ratings Prospects Study Twelve we continued to mine for low-cost, high-impact tactics that stations can employ to build tune-in and enhance daily usage. Two weeks ago we showed the potential impact of an old-school radio trick: the shoutout – just ...
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August 20, 2018
Too Big to Ignore: Radio in the BedroomIn NuVoodoo Ratings Prospects Study Twelve conducted back in June we observed the continuing phenomenon of Smart Speakers. When we first asked about Smart Speakers in Ratings Prospects Study Ten last summer we were surprised that our data showed that roughly 3 in 10 of ...
