Among the many things we looked at in the latest NuVoodoo Ratings Prospects Study were tactics that can help increase TSL. Most importantly, which tactics will help increase TSL among the groups likely to play the Nielsen game. Drilling down through our latest sample of 2,979 persons 14-54 across all PPM markets to find those who are likely candidates for either ratings methodology, we saw significant interest in nearly all the tactics we researched.

We asked respondents which of a dozen different things had caused them to listen to a station more.  We're showing the mid-range of responses here; those which we felt would be most useful to music radio programmers. All showed the power to generate lift among at least 20% ...

The latest NuVoodoo Ratings Prospects Study again shows why we love ratings participants. We sifted through our latest sample of 2,979 persons 14-54 across all PPM markets to find the few who model through to be likely candidates for either ratings methodology. Yes, we ...

Do you have an Amazon Echo or Echo Dot? In the latest NuVoodoo Ratings Prospects Study we found plenty of people who have one or more among our sample of 2,979 persons 14-54 across all PPM markets. Ownership peaks among 25-34's, right about where you'd expect it. ...

Yes. In fact, at stunningly similar levels since we started tracking this perception in our twice-annual studies of 14-54's across all PPM markets. Last month we fielded NuVoodoo Ratings Prospects Study X, our tenth study looking at the differences in perceptions of ...

Just a couple weeks ago, we were at the Radio Show in Austin talking about how radio had shined in its coverage of Harvey and in the aftermath of that monstrous storm. And, even as some convention attendees rushed back from Austin to families and homes in Florida, ...

Last week we shared some early results from NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets. We showed 6-month TSL momentum results for FM Music Radio compared to Spotify and Pandora (TSL momentum: ...

In NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets, we probed 6-month TSL momentum for a variety of sources and services. Subtracting those who say they're listening less to a source than they were 6 ...

Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you're attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk ...

If you're thinking about a library test or just pondering the screen used to recruit respondents for weekly music testing, you're probably considering who you want in the sample. You'll want to avoid getting the demo too wide. The axiom, "narrow focus yields broad ...

You're throwing a grand party on September 14. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 14 starts the Fall quarterly for both PPM and Diary markets. You're probably hoping that ...