We believe that one of the driving forces behind male numbers leading female numbers in the ratings during the workday is the trusted worksite radio. If you've had a contractor doing work on your home, you've seen this radio. It's often an old, paint-spattered boombox. The FM antenna is bent and may be duct-taped into one piece. But, it gets the job done and keeps its users humming along to songs or arguing with sports-talk hosts though the day.

When I had some renovations done on my home in 2017, I ended up with different crews working around the house – and playing separate radios. As a home-office worker, I detested the cacophony – but, as a radio person, I loved hearing all those quarter hours being consumed. In ...

Hearing Little Drummer Boy across the holidays these days brings to mind the PPM-era acronym for Persons Using Measured Media, PUMM. Measured Media is, of course, any media source that's PPM-encoded. As it applies to audio sources, that includes radio stations in PPM ...

Robert Redford's wonderful movie Quiz Show chronicles the scandal of the TV trivia game show Twenty-One, back in the 1950's. Playing an executive from one of the show's sponsors, Martin Scorsese gets to summarize why people watched the show, "You see, the audience ...

Most of the PD's we talk to started as DJ's. For those of a certain age, it was often a combination of a pleasant speaking voice, being able to slip cue a record and do the basic algebra needed to pass Element 9 of the FCC exam to get a Third Class license with ...

Seeing friends and family at Thanksgiving inevitably stirs up questions about what I do for a living and eventually stirs up questions and opinions about radio stations and the radio business. This year the only radio-related question on anyone's mind was, "Who is ...

We've been deeply saddened to see the rising death toll and massive destruction accompanying the wildfires in California. It hit closer to home as our friends at All Access were forced from their offices and the terrible loss of Joel Denver's home. The event serves as ...

We're working ahead on issues we'll be tackling in NuVoodoo Ratings Prospects Study XIII. We'll be putting that new study into the field on the other side of the holidays at the end of the year. We want to look at some new Social Media platforms that seem to be ...

Writing this, we're but a few days away from the midterm elections. A just-released PBS News Hour/NPR/Marist Poll cites that 79 percent of Americans are concerned "that the negative tone and lack of civility in Washington will lead to violence or acts of terror." If ...

The wares of Sierra Nevada Brewing have regularly been among those in my fridge for years. (I promise there's a point about radio a few sentences away.) Sierra's marketing line, "Proudly independent; 100% family owned, operated and argued over" [emphasis added], ...

NuVoodoo Ratings Prospects Studies have repeatedly shown the power of commercial-free music sweeps to generate increased TSL from listeners. The only thing nearly as potent in shifting TSL has been severe weather coverage. These data from Ratings Prospects Study show ...