Less than two months ago, people in the Northeast U.S. were likely to be the most cautious about venturing outside their homes amidst the coronavirus. But, a week’s worth of 12,247 interviews, July 20-26, shows those in the Northeast only slightly less relaxed than those in the Midwest (part of the on-going testing that NuVoodoo undertook back in early March).

Whether it’s due to external pressures to reopen businesses, the need to make decisions concerning the upcoming school year or any of a number of other factors, nothing is easily planned in 2020 – particularly for anyone operating or marketing a business. Opinions collide and contradictions are plentiful, as shown in these interviews with over 1,100 parents over the past week, where over 3/4 say it is not safe to reopen schools this Fall and over 1/2 say that schools should open because parents need to return to work.

Remember February? Heck, remember June? Even in the hard-hit northeast, states were allowing more latitude to citizens. Folks were enjoying occasional meals out, visiting with friends, anticipating a return to some greater degree of normalcy. On June 16, extreme concern ...

In our recent NuVoodoo webinar, “Marketing in the New Abnormal,” along with a look at how listeners’ lives are changing through the pandemic, we dived deep into all aspects of contesting. Knowing that budgets for contesting this fall will be stretched tight (or ...

Thanks to all those who attended the latest NuVoodoo webinar last Wednesday, “Marketing in the New Abnormal.” If you weren’t able to attend, a recording of the webinar lives at NuVoodoo.com/webinars. During the webinar we presented a trove of data concerning how ...

We’re getting ready to present data from NuVoodoo Ratings Prospects Study XVI, fielded in late June, along with insights gained from our ongoing studies concerning the coronavirus. With so many people adopting different routines since March, it’s natural to believe ...

With a holiday weekend between now and then, at NuVoodoo we’re hard at work on our July 8 webinar: Marketing in the New Abnormal. Along with insights gleaned from the on-going coronavirus tracking studies we’ve been conducting since March 9, we’ll be incorporating ...

Confronting the uncertainty of the months ahead is critical to radio's survival. This fall, advertisers and agencies will grow increasingly selective about who “gets on the buy,” and the pressure to deliver ratings will be intense. At the same time, managers and ...

On the positive side, we’re seeing the lowest levels of extreme concern about the coronavirus in our on-going NuVoodoo tracking that we’ve seen since mid-March. The three-day snapshot shown here from June 8-11 puts extreme concern at just 32% overall – though as ...

Extreme concern about the coronavirus has backed off its 50% highs seen in April and May and is now hovering around 35% – and should continue to decline, absent new outbreaks. And now the nation is gripped with new concerns arising from protests in the wake of the ...

NuVoodoo has been tracking concern about the coronavirus for nearly three months. We’ve watched extreme concern dip below 40% since the start of the Memorial Day weekend – and hope it will be able to continue to ease back. Looking at data from 7 days ending May 27, we ...