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The Big Bang
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January 11, 2013
Fast Tracking Heritage and SuccessAs every year goes by, it is definitely tougher to capture our audience's attention......to force them to cume our stations and ideally get repeat tune ins over time longer and more loyal listening.............. We all hear comments about radio not being as relevant or ...
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December 4, 2012
Disruption Is What Generates Unforgettable ContentSo what is "disruption"? Let's have a look (from a marketing perspective) thanks to TBWA/RAAD A brand cannot outperform the market.....i.e. win.... by following the conventions of the market. You need to identify the conventions that hold you back and spot ...
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November 27, 2012
10 Deadly Sins Of Radio Programming In 2012If you are a programmer/content director, you are not going to want to read this. If you choose to, you will disagree with most of it. Sorry, but you are wrong. From a totally objective global perspective, here are some observations from working in dozens of markets in ...
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October 23, 2012
Four Ideas For Your New Year's Marketing/Promotion CalendarsIt is around this time of the year that many great radio stations are thinking about their promotions/marketing calendars for the new year. I know in Australia, for instance, one major radio group will be meeting soon to plan all 8 major campaigns for 2013. This will ...
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October 16, 2012
Improving Your Worth ... And Keeping Your JobWe have all seen a few of our mates lose their gigs in recent times. We have all thought........ wow, it's getting closer to me. What can I do to dodge the bullet?? Here's a big tip that just could save your gig or at least buy you a heap of time. The harsh reality ...
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October 9, 2012
A Great Way to Market Your Morning Show With Little To No BudgetChristian O'Connell is one of the leading talents in UK commercial radio. He's an award winning DJ with eight prestigious Gold Sony Radio Awards. He's the voice that gets millions of people out of bed every morning and from 6am-10am on Absolute Radio, the UK ...
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October 2, 2012
Seizing the momentIf you were differentiating between good and great radio stations. you'd have to touch on the stations' potential to 'seize the moment' ... ... to grab hold of topicality and twist it so you get the credit and force talkability. It is amazing how some stations are ...
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September 25, 2012
Ryan's Life ApologyRyan Taylor is the morning show presenter on STAR Breakfast in Cambridge in the UK, part of the UKRD radio group. Ryan won the 'Arqiva' award, recognizing him as the best new commercial radio presenter in the UK in 2009/2010 and since then has gained National media ...
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September 18, 2012
What Takes A Morning Show From Good ... To GREAT?In the past month I've presented sessions with Morning Show talent, Producers, and Programmers in 20 cities across 6 countries. In all of them we have done an exercise where we first discuss the elements that make up a "good " morning show. Then..........what do we ...
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September 11, 2012
Quick Ideas With Big Impact - Part IIThis week more ideas to go ....all easy and quick to implement. Importantly, executed well, these will cut through. Stunt mission Here is an example of ''a mission'' a listener or indeed someone from your morning show could embark on.......... a radio stunt boy/girl ...