We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to TellMeMore@nuvoodoo.com and we’ll get you scheduled ASAP.

We’re extending the Moneyball for Radio banner over the results of the study. The data include opinions from 2,504 respondents 14-54 nationwide and there’s a lot to cover:

• Daily audio media TSL trends
• How broadcast radio is faring in the car and at work
• How listeners feel about the prospect of AI DJs on music radio
• Beyond social media usage, which platforms are best at getting action from consumers
• An update on contest prizes and contest mechanisms
• What brings listeners in – and what sends them away (other than commercials)

We’re also releasing the results through our NuVoodoo Live series on YouTube and other social media, as well as via our website at NuVoodoo.com/webinars. The next NuVoodoo Live session has PJ Kling, Mike O’Connor, and I talking about data privacy and the need for stations to have first-party data relationships with listeners.

This week we’re meeting with NuVoodoo clients to show results from our 22nd Ratings Prospects Study that finished fielding earlier this month. This new study includes opinions from 2,504 respondents 14-54 nationwide – but there was a problem. The problem ...

For many years, we (meaning almost entirely Leigh Jacobs) have met a weekly deadline to supply a column that All Access published. We hope what we’ve written has helped the radio industry in some way. As this week’s deadline approaches, there is no way we can ...

You're throwing a party about nine weeks from now on September 14. Parties on Thursdays are unusual, so hopefully people will take notice. If you program or manage a radio station in the US, September 14 starts the Fall book for both PPM and Diary markets. With nine weeks ...

The fall book starts September 14 – about ten weeks from now. With station budgets tighter than ever and an uncertain outlook for the fall, managers are challenging programmers to make dollars go further and programmers are looking for any resources they can find. ...

As we've been working on NuVoodoo Ratings Prospects Study 22, we realized that after 21 studies we're able to answer at least some of the questions that have come up from our contacts in the radio business. The first of a series of NuVoodoo Live events where we try to ...

Preparing the questionnaire for NuVoodoo Ratings Prospects Study 22 this past week had us talking to programmers, managers, and group heads to hear what new questions they'd like us to ask listeners. We also put out the request for ideas in this space and thanks to many ...

Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Those words are in our heads as the NuVoodoo team comes together to draft the questionnaire for our next Ratings Prospects Study (our 22nd ...

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days ...

*This week’s piece comes from NuVoodoo EVP/Digital, Russ Gilbert You’d think someone vying for the highest position in the land would bother to do a simple A/B comparison when evaluating a platform for making an announcement at scale. Let’s try and ...