May 25, 2015Relics of the Phone Age
During the latter half of the 20th Century the residential landline telephone became the gold standard for conducting quantitative consumer market research. The home phone was very nearly ubiquitous in the US and many consumers were willing to cooperate with interviewers. But, as the millennium approached, caller ID and cell phones interrupted both the depth of the sample frame provided by residential landline phones and the efficiency observed in using it.
Cell phones have already replaced residential landline phones as the new ubiquitous device. The Pew Research Center puts cell phone penetration over 90% in the US Ė and over 97% among those under under 45. The cell phone is now the device that simply everyone has. Increasingly that device is a smartphone: the latest Pew data puts smartphone penetration at 64% overall and over 80% among adults 18-49 Ö and climbing every day.
May 18, 2015Why Listen to the Radio?
If you separate those who are likely to accept the offer of a PPM from those who wouldn’t, as we do in our NuVoodoo Ratings Prospect Studies, you notice first that those who predict they’d accept a meter listen to more radio.¬† That’s good for ...
May 11, 2015NuVoodoo Media - May 11, 2015
It happens all the time in the wider world of customer service: memories being made, both good and bad.¬† If a listener took the time to contact your station via email, phone or social media, what would be the outcome?¬† An amazingly positive story she’ll tell her ...
May 4, 2015Different Attitudes Among PPM Susceptibles
At NuVoodoo we dwell on understanding the differences between the garden-variety research respondent, the ones who’ll complete an interview for anyone (us included), and the special variety who would jump through the extra hoops and over the extra hurdles and ...
April 27, 2015When Should You Conduct Research?
Some research providers recommend an annual study. While this is good for those of us in the research business, it seems reminiscent of the Arm & Hammer campaign to put a box of their baking soda in your refrigerator, throw the box out after 30 days and buy ...
April 20, 2015When Was the Last Time the Radio Made You Smile?
In the most recent NuVoodoo Ratings Prospects Study among 14-64’s in all PPM markets, just 25% overall said the radio had made them smile in the last day and another 31% remembered a smile within the last week.¬† That means that for 44% it had been over a week ...
April 13, 2015Forget Everything You Know
Have you listened to a station without judging it using your own professional checklist?¬† It’s not easy.¬† But, in order to compete in a world where consumers have convenient listening options beyond the confines of Broadcast Radio, it’s critical that we ...
April 6, 2015The Elephant in the Room
Since Mediabase began reporting the length of spot clusters in its daily monitors of stations in larger markets it’s harder to pretend that breaks in excess of six and seven minutes are uncommon.¬† The fact is that breaks nearing 10 minutes are becoming more and ...
March 30, 2015Is Great Talent Too Hard to Find?
Last week in this column we suggested that radio needs to rely more on its on-air talent and less on its production.¬† Both talent and production have roles, but listeners relate better to “live” talent and can form durable bonds with great live talent.¬† ...
March 23, 2015Does Local Really Matter?
Cynically, we’re not trying to create the best programming for the entire population within a targeted demographic.¬† We’re trying to create the best programming for the very small population participating in or likely to participate in the applicable ...