We have been showing you dramatic data, from NuVoodoo’s recent national study of radio listeners 18-54, showing you just how quickly the smartphone-driven digital lifestyle has taken hold with our audiences.  We see this as a call to action for stations.  This is the moment for challenging and re-thinking not simply how we transmit, but critically, how we market our radio stations.  We are marketing to people who are living digitally, and we need them to see us as part of that digital lifestyle.  We will not get there by continuing to advertise primarily in old traditional media. 

What is most significant about now is that the digital lifestyle is still very new, and our listeners are just learning to ...

Week after week, we are showing you data on how quickly your listeners’ lifestyles are shifting to life-via-digital-device.  All of our data comes from NuVoodoo’s 2013 national study of radio listeners 18-54 who agreed to do radio research for money.  ...

We have been showing, each week in this space, more and more evidence of just how quickly the digital/smartphone lifestyle has taken hold with adults.  All of our data comes from NuVoodoo’s 2013 national study of radio listeners 18-54 who agreed to do radio ...

Week after week in this space, as we show data from NuVoodoo’s recently-completed national study of listeners 18-54, a consistent theme has emerged.  We keep seeing just how much of our listeners’ media lives have already converted to digital media.  ...

Week after week in this space, as we show data from NuVoodoo’s recently-completed national study of listeners 18-54, a consistent theme has emerged.  We keep seeing just how much of our listeners’ media lives have already converted to digital ...

The data we have been showing in this space is from NuVoodoo’s recently-completed national study of listeners 18-54.   A recurring theme of our findings is “how fast this is happening.”  What we have been showing is that your listeners’ ...

We continue looking at data, from NuVoodoo’s recently-completed national study of listeners 18-54, describing your listeners’ rapidly-changing lifestyles in the online-and-smartphone-everywhere age.  This time, we’ll look at that old bellwether, ...

NuVoodoo’s recent national study of radio listeners 18-54 tells us this is a great moment of opportunity for marketing radio stations.   We have been showing you how much time and value your listener now puts into the online/digital/social media world.  ...

In the past few months, we’ve been showing you important new data on digital media and your listeners.  The evidence is very strong that digital, online, and/or social media is where the fish are biting, while most stations have yet to start effectively fishing ...

In recent weeks, we have been showing you data on the use, and the importance in listeners’ daily lives, of social media and online activity.  And the effectiveness today of using social/online as a big part of your advertising media mix.  Particularly for ...