Week after week in this space, as we show data from NuVoodoo’s recently-completed national study of listeners 18-54, a consistent theme has emerged.  We keep seeing just how much of our listeners’ media lives have already converted to digital media. 

Let’s look, Women this week and Men next, at yet another dimension that confirms why we must be advertising all over digital media.  When listeners spend a lot of time with music, are they spending a lot of that time getting their music from “a radio”?

A dramatic trend, and one that demands our ...

The data we have been showing in this space is from NuVoodoo’s recently-completed national study of listeners 18-54.   A recurring theme of our findings is “how fast this is happening.”  What we have been showing is that your listeners’ ...

We continue looking at data, from NuVoodoo’s recently-completed national study of listeners 18-54, describing your listeners’ rapidly-changing lifestyles in the online-and-smartphone-everywhere age.  This time, we’ll look at that old bellwether, ...

NuVoodoo’s recent national study of radio listeners 18-54 tells us this is a great moment of opportunity for marketing radio stations.   We have been showing you how much time and value your listener now puts into the online/digital/social media world.  ...

In the past few months, we’ve been showing you important new data on digital media and your listeners.  The evidence is very strong that digital, online, and/or social media is where the fish are biting, while most stations have yet to start effectively fishing ...

In recent weeks, we have been showing you data on the use, and the importance in listeners’ daily lives, of social media and online activity.  And the effectiveness today of using social/online as a big part of your advertising media mix.  Particularly for ...

In recent weeks, we have been showing you data on the use, and the importance in listeners’ daily lives, of social media and online activity.  (Takeaway: It’s at the center of their lives.  Only Men over 45 value their favorite radio station more than ...

Over the past several months, we have been discussing various advertising media, and comparing their relative effectiveness at reaching listeners who are willing to become Radio guinea pigs for money.  Our most important take-away from all of this information has ...

For the past few weeks, we have been sharing with you some dramatic new data about Social Media.   Social Media is now central in the daily life of many radio listeners.   For many demos, skewing female and younger, Social is already as important as, or more ...

In the last two weeks we have been showing you data documenting how huge Social Media is now in the daily life of radio listeners.   This week, we continue, by breaking the audience out on dimensions other than age and sex, and seeing how each group feels about ...