-
Beyond The 615
Archives
-
September 22, 2022
The Art Of Knowing When To ExitNotice the GREEN exit sign instead of the ordinary RED one. You’ll understand the meaning behind that as you keep reading. First, put yourself into these common situations. The sporting event you’re at is a blowout, and if you don’t wanna get stuck in ...
Read full article » Comment on this article -
September 15, 2022
Something That Network Shows Can’t DoThere’s no magic bullet when it comes to winning. No secret sauce either. The daily grind of making good decisions and consistency will help set you apart. And just because you’re “local” doesn’t mean you’ve got an advantage. Any big ...
-
September 8, 2022
Stop Talking To A Crowd When Your Audience Is One PersonMaking a genuine connection with a listener can be the start of a long relationship. Radio (and podcasting) creates a personal one-on-one atmosphere. In its purest form, radio is like having a conversation in a coffee shop between friends. It was never intended to be a DJ ...
-
September 2, 2022
Remove Unnecessary WordsYou’ve probably heard of the phrase "less is more". That’s true in many aspects of life, including how you communicate. Less is more not only applies to the written word; it also applies to your on-air show or podcast. The ultimate success is when the listener ...
-
August 25, 2022
5 Pitfalls To Avoid For Any New Team ShowMany have had the incredible pleasure and challenge of starting a brand new radio show with someone they either don’t know or barely know. It’s a journey of trial and error, “learning how to dance together,” and building trust. Having been a ...
-
August 19, 2022
What Music Radio Can Learn From Talk RadioYou’re missing out if you haven’t listened to the News/Talk or Sports station in a while. You’ll hear on-air personalities discussing today’s 3-5 biggest topics with several different passionate points of view. And when their show is over, the next ...
-
August 12, 2022
3 Questions To Help Guide Every DecisionYou're often faced with new opportunities in your work and personal life. Little decisions like trying a new brand of coffee or big decisions like a job change are just two examples. The “new shiny thing” is not always the best choice. The coffee ends up ...
-
August 4, 2022
How To Convert Listeners To Raving FansIf a radio station, show, or podcast only cares about fans, it’ll be perceived as an “insider club” by everyone else. Newbies won’t stick around very long if they feel excluded. It happens when DJs name drop without explaining who the ...
-
MANY CONTENT CREATORS HAVE THE CAMERA POINTED IN THE WRONG DIRECTION If you begin your on-air break, social media post, video, or podcast with the words "we" or “I” you have the camera pointed in the wrong direction. Here are a few phrases that I regularly ...
-
July 21, 2022
Content Creators (Part 1): Including Without ExcludingYOU MIGHT BE EXCLUDING SOMEONE WITHOUT EVEN KNOWING IT Every radio station, show, podcast, or even video channel has a target consumer in mind. One challenge is learning how to connect with one person versus an “everyone” approach. Another challenge is ...