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September 14, 2021
The Difference Between Being A Leader Or Not In The Social SpaceSprout Social compiles social media index reports on how brands and consumers are interacting (or not) on social platforms. It’s always good intel to process and help tweak your approach. Social Media Fuels Bottom Line Growth 9 in 10 consumers say they stick ...
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September 7, 2021
Should Brands Post on September 11th?Ask yourself this question: What place does my brand have in the conversation? Once you’ve answered that – then consider the following: It’s All About Perception Your heart may be in the right place – but we seem to always get a few gems like ...
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August 31, 2021
Unpolished Is The New Polished“More than half of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic,” that is according to new research released by Savanta. Nearly 9 in 10 consumers said they seek out authentic ...
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August 24, 2021
In Battle With TikTok, Facebook Rolling Out Facebook ReelsYour Facebook News Feed will soon look more like “Face Tok.” a blend of Facebook posts and Reels, short-form Tik Tok like videos (you also see on Instagram). View this post on Instagram A post shared by Lori Lewis (@lorilewismedia) Facebook ...
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August 17, 2021
Instagram StudyInstagram has been around for over a decade, earning one billion monthly active users, and 25 million business accounts. Recently Mention released the 2021 Instagram Engagement Report and it shows growing a following on Instagram is harder than ever but with the right ...
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August 10, 2021
How To Maximize Growth with Instagram’s ReelWhile the quality & consistency of content is key in everything we do – understanding the playing field (the code) is also critical. Instagram has revealed a bit of how to increase discovery and reach with Reels: View this post on Instagram A ...
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August 3, 2021
Why Your Social Media Isn’t WorkingRadio has some of the most active and loyal fans, but all too often we underestimate the impact we can have on their day-to-day lives, especially in the social space. We tend to spend more time on superficial levels – touching them in bulk with random questions like, ...
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July 27, 2021
TikTok Is More Than BuzzTikTok is the best marketing platform to utilize and grow a brand. Here’s Why: Unlike Twitter, YouTube, and other social media, each TikTok video is treated equally. Yes, the more followers you have, the more likely your videos will do well, but that’s not the ...
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July 20, 2021
Five Ways To Use Instagram Stories For GrowthWith 500 million people using Instagram Stories every day – it would do a brand well to play around in this space. Here’s why: Interactions on Instagram Stories (anywhere, really) train the algorithm (the code set in place that dictates what we see) to trust we are ...
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July 6, 2021
Instagram Is No Longer A Photo-Sharing AppLast week, Head of Instagram, Adam Mosseri, gave us a sense of what’s coming to Instagram, and the more eye-opening thing Mosseri said was this: “[Instagram is] no longer a photo-sharing app or a square photo-sharing app.” Mosseri added video is what’s driving ...