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February 8, 2022
Why Social Media Engagement MattersEngagement is the tell-tale sign from the audience that your content is accomplishing two main goals: Capturing Attention & Converting It Into Action Healthy engagement is how we leverage & convert fans into action. This is way more important than vanity metrics (the ...
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January 31, 2022
The State of Brand Behavior And What’s Coming NextBrands need to understand how and when people want them to show up on social media. And going off the latest study from Twitter, analyzing people’s attitudes towards brands in the social space, shows what the evolution of branding means for you. #1 They Are Onto ...
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January 12, 2022
Instagram Doubling-Down On Reels in 2022Adam Mosseri, the head of Instagram, laid out the plans they have for the app in 2022. And no surprise- most of their focal point will be on reels. Mosseri said, “We need rethink what Instagram is because the world is changing, and we want to change with ...
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January 4, 2022
Five Areas Of Social Media Focus For You In 2022A New Year should bring enthusiasm for how we want to be better versions of ourselves and an even more meaningful brand for consumers. Especially so after the past couple of years. Social media content requires balance and thoughtful consistency to capture and ...
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November 30, 2021
The Best Way To Review And Revive Your Social Media For 2022Before you dive into the first-rate thought-starters around reporting on and revitalizing your social media assets for the New Year – I urge you to take a minute to read about the graph below. It comes from James Clear’s “Atomic Habits.” The ...
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November 16, 2021
Three Tips To Build A Brand Worth Talking AboutStanding out in the social space to build on brand development and audience growth isn't always easy. But when we're paying attention - studying the signals left behind - and constantly refining our approach – real impact happens. It takes time and effort ...
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November 9, 2021
Why Weird Social Media Is WonderfulWeird works because it’s relatable. It’s a part of us all. Weird can also be different – and different is sharable. When we begin to share our unpolished parts – we give others permission to do the same which builds community – this gives ...
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October 20, 2021
From The Series: Unpolished Is The New PolishedFrom The Series: Unpolished Is The New Polished No filter, No problem. A piece from Addison Woodside at Women.com speaks a lot of what we’ve been talking about for the past 18 months: “Instead of edited and curated grids, many users are ...
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October 5, 2021
We Win When We Invest In Our People“I’m here today because I believe Facebook’s products harm children, stoke division, and weaken our democracy.” - Frances Haugen, Facebook Whistleblower By now, most of us have heard all or some of what Frances Haugen shared on 60 Minutes earlier ...
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September 28, 2021
Why Tik Tok’s Billion Users Matters And The Caution To ConsiderTik Tok has hit 1 billion monthly users. Techcrunch gives this milestone context: “Facebook said that in June it had 2.9 billion monthly active users, up 7% year over year. But TikTok’s growth is rapid — this new user data marks a 45% increase in ...